Despite this, Revell Germany lives on, continuing to produce model kits under the Revell name. In 2007, the company was acquired by Hobbico, but continued releasing models under the Revell name until early this year, when Hobbico filed for chapter 11 bankruptcy. What followed were decades of competition, until Revell merged with Monogram in 1986. As Revell entered the plastic car market, so, too did Monogram. Monogram was established in 1945, primarily focused on selling balsa wood plane kits. Two former employees of a company called Comet Kits decided to break away and form their own model company. Around the same time Revell was just learning to use injected molded plastic to create their model kits, something interesting was happening more than halfway across the country in Chicago. By 1956, popular Boy Scouts magazine Boys Life said 80% of boys would become builders of scale models. Ships in bottles had already been around since the 1700s, but it wasn’t until the 1950s that plastic models became popular. They’re still heavily used in architecture and occasionally in films, but gone are the days when one could walk into a hobby shop and find walls lined with plastic scale models or see one as the centerpiece of a science fiction television program.ĭuring the 1930s and 1940s, prior to Revell pioneering the use of plastics to create their own model kits, most models were made of wood. Throughout history, scale models have been used to represent everything from troop formations to the prototypes of the great inventors and beyond. Rat Fink, built and painted by the author Scale modeling has been around a long time, but only in the 20th century did it become a major consumer hobby
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